Career

Chateau Montelena

 

Driving DTC engagement through CRM & lifecycle marketing for luxury wine brand.​

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As the Email & Communications Coordinator, I am:

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• Developing the SMS marketing program from the ground up. Implementing comprehensive SMS strategies that align with branding and marketing goals.

• Expanding the email marketing program through automated flows, targeted segmentation, and A/B testing.

• Leading weekly cross-functional meetings with management to share learnings, insights, and future initiatives.

• Partnering with vendors to create branded collateral and implement website updates.

• Creating original written content for internal events and external marketing campaigns. 

• Monitoring online reviews posted to Google, TripAdvisor and Yelp.

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Interim position: Digital Media & Communications Coordinator for Q1 & Q2 in 2022. Lead content creation and strategy for social, initiated partnerships with external vendors, and executed experimental marketing initiatives while sharpening brand storytelling expertise.

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As the Email Marketing Specialist, I: 

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• Maintained full ownership of the winery's email marketing program including concept creation, development, execution, data analysis, and metric reporting.

• Stayed informed with current email marketing and industry trends.

• Spearheaded ESP mirgration of customer and company data from Bronto to Klaviyo. 

• Cultivated direct-to-consumer relationships with first-time guests and returning membership cliental.

• Assisted with event planning and logistics.