Career

During my time with Chateau Montelena, I have grown my skills through two unique positions.

 

As the Email & Communications Coordinator, I:

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• Applying target segmentation strategies, creating test plans, and scheduling email campaigns to drive growth and retention. Managing report dashboards, monitoring trends, and making recommendations based on results. 

• Staying up-to-date with current email marketing and industry trends.

• Lead weekly cross-functional meetings with management to share learnings, insights, and future initiatives.

• Collaborating with internal departments to coordinate production of digital and print collateral.

• Creating original written content for internal and external use.

• Monitoring and responding to online reviews posted to Google Reviews, Tripadivsor and Yelp.

• Assisting with website content creation and publication.

• Filled in as social media specialist and bolstered digital engagement for the winery's Facebook and Instagram pages (Q1 & Q2 2022). 

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As the Email Marketing Specialist, I: 

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• Responsible for full ownership of the winery's email marketing program including concept creation, development, execution, data analysis, and metric reporting.

• Spearheaded ESP mirgration of customer and company data from Bronto to Klaviyo. 

• Cultivated direct-to-consumer relationships with first-time guests and returning membership cliental.

• Assisted with event planning and logistics.